Why Would I Want to Use the B2B App Store?
The short answer: If this is the first you've heard of B2B Apps, chances are you don't need to worry about it.
The long answer: The B2B App Store is most commonly utilized when an organization has a custom app that it wants to offer to a specific group of users but not the general public. For example, if you were to build a mobile game and wanted to sell it for $0.99 to any user with an iTunes account, the general App Store would be a perfect fit. That said, if you're a freelance app developer that was commissioned to create a custom application for a music festival company, you're only going to want to deploy that app to that company's staff, not the general public.
What are B2B Apps?
Most apps for iOS and macOS devices come from the Apple App Store. That said, there are a select group of apps that are available in a separate location: the B2B App Store.
The B2B App Store is designed to be a one-stop shop for organizations looking for applications geared toward enterprise business.
How Do I Access the B2B App Store?
The B2B App Store is available via volume purchasing, an Apple program that enables you to buy app licenses (free or paid) in bulk, and manage them in Jamf Now.
For more information on volume purchasing, click here.