Here are a few best practices so that you get started down the right path with Jamf Now:
•When you create an account, you’ll create a company url for enrolling devices in the future (i.e. company.jamfcloud.com). Just keep in mind that this address is what you’ll share with employees if they need to enroll devices so shorter is better than longer but logical is also helpful.
•When you activate your account, you’ll link with Apple’s Push Notification Service (APNS). Whatever Apple ID you use to link with APNS will be required to renew annually. You may choose to link it to a company email address instead of an individual email address. Many people create a company email for this purpose, something like email@example.com or firstname.lastname@example.org. Just know that whatever Apple ID you use for APNS will be needed each year to renew.
•When you create a free Volume Purchase Program (VPP) account with Apple (http://www.apple.com/business/vpp/), you will create a separate Apple ID. Apple requires this ID to be unique for the Volume Purchase Program. It cannot match any existing ID used for iTunes so we recommend creating your VPP Apple ID while signing up for the program. Again, you may choose to use a company email vs an individual email because there’s annual renewal here as well. Many companies create an email that looks something like email@example.com for this purpose.
While these aren’t deal-breaker details, they can definitely make your life a lot less stressful once you roll into the deployment and you happen upon that first year of renewals with Apple’s various programs. We have a number of video tutorials on our YouTube channel as well: https://www.youtube.com/channel/UCfJ5xon9jky9fM12vhdYj2A