Apple has built a framework around Configuration Profiles to manage Macs and iOS devices. This is the technology that Mobile Device Management utilizes. In some ways, it is becoming a commodity where a multitude of vendors are repackaging all of these features and shipping it to customers.
Jamf Now is built specifically for non-IT business owners that need the capabilities of Mobile Device Management in a fashion that isn’t intimidating or overwhelming. There’s no training or certification required to use Jamf Now. It isn’t an IT tool that was repurposed for the non-technical user. Jamf Now was built from the ground up to help real people solve real problems without needing to translate legacy technical elements that don’t make sense to many people.