When you use Jamf Now to deploy a Volume Purchase Program (VPP) app, you can assign the app to a user's Apple ID or directly to a device. The choice you make changes how that app and its data are backed up and restored.
If you assign an app to a specific device, the assigned app isn't included in backups of that device.
Apple ID User-based assignments
The app is included in device backups along with the user's local documents and settings stored on that device.
Read Apple's support article for full details: https://support.apple.com/en-us/HT205199